Business Acumen 2010 Yearbook Feature Article
Click on the image to read the feature article recently released in the 2010 Yearbook.
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The key to successful selling is the timely execution of the right sales strategy. Whilst this is a statement of the obvious, our experience is that the vast majority of current and prospective business owners invest little or no time in examining all their sales strategy options. Even when they do take the time, it's difficult for them to objectively work out what is the best strategy to achieve their desired goals, as it is limited by their personal experience and screened through their naturally biased view.
A Sales Specialists Perspective
Business owners tell us that they can rarely see the 'forest for the trees'. They are so busy chopping down the trees that they don't have the time or simply forget to stop and sharpen the saw! They don't realise what the alternatives are that are available to them and often, they just don't know who to turn to.
When it comes to sales strategies, there is nearly always a better way to achieve your goals. It requires a specialist from outside your business to have an independant view and then make the appropriate recommendations.
Talk to us about how we can help you define and implement the right strategy for your business!
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 “Craig is a brilliant speaker and communicator. There's plenty of
'experts' out there, promising the world but delivering little. In just
one evening, Craig facilitated countless strategic alliances, taught
his audience several valuable lessons and managed to make the event fun
and entertaining. For me, this was one of the best networking and
professional development events I'd attended in a long time and I
immediately recommended his services - as a speaker and trainer - to
several other organisations I'm involved in.
Hooray for Craig!”
Jillian Kingsford Smith, Director, FutureBuzz
 "Craig cleverly draws from the extensive experience he has nurtured
through business relationships. I know he has made a noticeable
difference to the customer attraction and retention skills of our
company, and I would not hesitate to recommend his services.”
Kristy Sheppard, Senior Corporate Affairs Manager, Mortgage Choice
"I've been involved in a variety of businesses over the last 20
years, and I have found the key factor to success is being involved
with the right kind of people. The kind of people that you can trust
and invite into your business and personal lives. With Craig, I found that to be a very rewarding experience on both a business level and a personal level."
Lance Flugge
Managing Director
Electrostatic Coatings
Electrostatic Coatings
"I have been involved in a variety of businesses over the last 20
years, and I have found the key factor to success is being involved
with the right kind of people. The kind of people that you can trust
and invite into your business and personal lives. With Craig, I found that to be a very rewarding experience on both a business level and a personal level."
Lance Flugge
Managing Director
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