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The Profitable Connections Logo |
Since we were established in 1997, the Profitable Connections Logo has had several evolutions over the years to arrive at it's current form. However, it has always involved 3 arrows rotating forward and a dollar sign!
The Arrows
The key reasons behind the 3 arrows has been our core philosophy of creating situations where everyone wins - that is win:win:win negotiation! Where ever a business or individual is involved in a sale or a deal where someone involved in the process is 'losing', we consider that as making what we have come to call 'bad profit'.
The Dollar Sign
Businesses and individuals that are involved in making 'bad profit' never survive long term! We are all for making 'good profit' and lots of it! We believe that in order for profits to be considered 'good' they must come from a fair negotiation where all parties involved (our client, their customer and ourselves) provide and received good value. Because we are all about making our clients increased (good) profits, the dollar sign is central to everything. We don't just make any connections happen - we make profitable connections!
The Barbs
The 3 barbs on the arrows that surround the dollar are there to remind us that once you move forward you can never really go back. An action once taken can never be totally 'untaken' and if a removal is attempted, there is usually damage done in the process. There are 3 barbs quite deliberately as '3 to the power of 3' is how we are structured in our business. You may notice that each key area of our focus (Strategy, Training & Resources) has 3 subsections to it aswell. You would probably be surprised by how many times we have discovered that sucessful businesses have 3 key areas of focus, 3 divisions, 3 key markets or 3 main methods of generating profits, etc.
The Colours
The colours of the logo are also quite deliberate as the black, Gold and dark blue are symbolic of 'being in the black', gold for wealth, and the blue is for strength and integrity.
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Electrostatic Coatings
"I have been involved in a variety of businesses over the last 20
years, and I have found the key factor to success is being involved
with the right kind of people. The kind of people that you can trust
and invite into your business and personal lives. With Craig, I found that to be a very rewarding experience on both a business level and a personal level."
Lance Flugge
Managing Director
Mortgage Choice
"I have had a successful business for the last eight years and Craig
was referred to me to do some one on one sales training with myself and
my team. We were expecting to see results over an extended period of
time but we have already achieved those within the first 3 months."
Tony Fornaro
Multiple Franchisee
Decorator's Emporium
"When I first invited Craig Leaney to come and review my retail
business, I wasn't quite sure of what to expect. What I got though, was
some fantastic new marketing strategies that are now reaping
significant rewards for each of my 5 retail outlets. If your business
needs some refreshing new ideas, I'd strongly suggest talking to Craig
and his team."
Steve Kovacic
Managing Director
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