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Sales Process Re-alignment

Often the key Company objectives and targets are out of alignment with the daily activities of the Sales Team.

  • Clarrity from the Top. Tragically, we often find that even the Management struggle to clearly articulate the highest priorities and often just resort to the old chestnuts of 'make more money' and 'work smarter not harder'.
  • SMART Goals. Without clearly defined expectations of attitude, activity and competancy, new and existing Salespeople do what they think will work and are not really actioning S.M.A.R.T. goals.

"the person that aims at nothing - hits it with amazing accuracy!".

It sounds like a simple statement but this lack of a clear line of sight in the Sales Process accounts for a disturbing amount of lost productivity and subsequent reduction to the profitability.

  • The Best Use of Their Time. Studies have shown that an alarmingly high percentage of Sales Team members don't believe that many of the tasks demanded by the Business Owners are the best use of their time and energy.
  • Beliefs Reflect Bahaviour. If people are doing things which they believe are a waste of their time, the results will reflect their attitude.

Relatively minor changes in process can (and have) produced massive changes in the results!

We examine the sales process of each of the Sales Team as it stands at the moment and then compare them against the results they are achieving.

  • Benchmarking the Best. We specifically target the best in the Sales Team and work out why they are winning more than the others. The best Salespeople are always looking for ways to improve and we find that the successful ones are more than open to new ideas or strategies plus any constructive feedback available.
  • Fine Tuning Improves Every Level.  The Salespeople we work with have found that focussing on the process, the systems and the methodologies helps them understand that selling has real mechanics about it when done professionally. This has proven to be true for every level of competancy.

What can be measured - can be managed!

The best sales strategies can be compared to an award winning manufacturing process. They have logical and sequential steps that can be defined and measured.

  • Bottlenecks. We look for the constraints or bottlenecks in the process and deliberately set about correcting any challenges that stop the sales process from running effectively and efficiently.

 

To discuss how a successful re-alignment of your business can have a massive positive impact on your bottom line, complete the request for contact below and we will get in touch ASAP! 

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ComDispatch
Online Marketing Communications

"I've known Craig now for over ten years and when it came to developing our new online marketing strategy, we knew that we had to start from a strong foundation. So with this in mind, we knew that Craig was the only person for the job."

Shane Clarke
Managing Director

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Kennel Solutions

" We originally came to see Craig speak at one of the seminars promoted by State Development. We were looking at increasing our sales and quickly realised that our business needed Craig's services but we were not yet in a position to employ a full time Sales Manager. The strategic management role that Craig has played in our development has enabled significant growth and sucess far ahead of our original schedule."

Gavin Biggs
Managing Director